Providence Health & Services Sr. Marketing Manager in Renton, Washington
Providence is calling a Sr. Marketing Manager to Providence Health & Services in Renton, WA.
This posting is not a specific job vacancy. This posting serves to establish interested candidates for current or future opportunities for Sr. Marketing Manager positions at various locations.
We are seeking a Sr Marketing Manager to provide strategic leadership and consultation to senior leaders on employer brand and digital marketing strategies and is responsible for the design, development implementation and measurement of complex enterprise employer brand and recruiting marketing strategies. As a part of the Integrated Brand Marketing team, your focus is to enable the attraction and hiring of top talent. This role will develop, manage and influence the strategic direction and continuous optimization of a portfolio of enterprise-wide digital marketing campaigns which may include development of social media strategies, digital marketing, content, communications, online candidate experiences, vendor management, technology, data and supporting operations. You will be asked to assess, recommend, design, implement and measure marketing efforts for business impact and strategic alignment with PSJH mission, vision and strategy. And you have the opportunity to apply your expertise to increase candidates pools, improve quality of candidates and promote our brands through compelling and differentiating content and media channels in an integrated way to reach and engage candidates on a national and local level.
Essential Job Functions:
Responsible for working collaboratively and strategically with Talent Acquisition leaders to develop proactive recruitment solutions and strategies to address the future workforce needs of Providence Health & Services and all affiliates. Indirectly influences TA leaders and staff to adopt functional recruitment approaches, strategies, and solutions to achieve results in new ways that are aligned across a candidate segmentation, brand or the enterprise.
Acts as a liaison and leader across the broader TA leadership and PSJH marketing teams to advise, create and drive alignment and results on functional employer brand marketing and related enterprise-wide strategies and solutions.
Serves as trusted advisor to business leaders and collaborates with leadership stakeholders to ensure areas of accountability are focused successfully on the most critical marketing needs of the organization. Thinks strategically and tactically about the overall organizational marketing strategy and objectives. Leads communications and change management efforts to achieve adoption and outcomes.
Marketing Benchmarking – Have a deep understanding of the best practices in order to share and learn from other organizations and raise the field of employer brand and recruiting marketing up and into the future. Have a robust network to leverage and foster external partnerships to ensure internal success. Strategic Business Leadership Knowledge, Skills, and Abilities: Building Partnerships - Identifying opportunities and taking action to build strategic relationships between leaders, teams, departments, or organizations to help achieve business goals through marketing efforts. Building Trust - Interacting with others in a way that gives them confidence in one's intentions and those of the organization.
Stakeholder Management for TA Marketing Success - Influencing and partnering with internal and external partners to become champions of Talent Acquisition Marketing and influence decisions and other leaders both within and outside the organization. Ability to build confidence in the recommendation and sell it to key stakeholders and inspire the action of others.
Identify, contract, manage and measure external vendors supporting program solutions, including, but not limited to writing and conducting RFPs, selecting, onboarding and terminating vendors and holding vendors accountable to measurable results. Leverages project management practices, change management practices and outcome based measurement to drive successful program results.
Required qualifications for this position include:
Bachelor’s Degree Marketing, Communications, Business, HR or other related area or equivalent educ/experience
7 years Consumer brand marketing or employment brand marketing experience
5 years Marketing experience in multiple areas across a marketing discipline such as digital marketing, social marketing, paid display, paid media, email marketing, influencer communications, creative asset development, content strategy, brand messaging, SEO, websites, segmentation, research and insights, and brand and value proposition development and communications, and lead generation and conversion.
5 years Experience successfully designing, launching, managing and measuring integrated marketing strategies, campaigns, processes and projects based upon research and data and aligned with organization strategy within medium to large companies
5 Years Strong project management experience with experience building project plans, communication and change management plans, training documents and business presentations
5 Years Proven experience, and success in measuring ROI of marketing investments and strategy effectiveness. Ability to perform reporting, data analysis and metrics design to measure results and outcomes. Budget management experience.
5 years Experience selecting and managing agencies and vendors and holding vendors accountable to measurable results.
5 years Demonstrated success influencing and consulting to stakeholders and senior leaders to influence change and gain support for marketing strategies with presentations, business cases and measurement of marketing media and ROI.
5 Years Influencing leadership skills over indirect reports, project teams and vendors.
10 years Intermediate to advanced MS Office
Ability to be strategic and proactive; skilled at anticipating situations, developing proposals and positive solutions, and enlisting appropriate internal and external resources.
Ability to create a shared sense of purpose with stakeholders through networking and developing relationships
Excellent analytical abilities, including translating business needs into requirements, generating alternatives and evaluating quantitative factors to select the best solution.
Strategic acumen and demonstrated consulting skills with proven ability to influence with senior leaders, stakeholders and cross-functional project teams.
Demonstrate ability to effectively select and manage consultants and vendors to meet expected performance standards.
Ability to initiate and lead change and drive innovation.
Excellent senior leader and group presentation skills.
About the department you will serve.
Providence Strategic and Management Services provides a variety of functional and system support services for all eight regions of Providence Health & Services from Alaska to California. We are focused on supporting our Mission by delivering a robust foundation of services and sharing of specialized expertise.
We offer a full comprehensive range of benefits - see our website for details
As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.
Providence Health & Services is a not-for-profit Catholic network of hospitals, care centers, health plans, physicians, clinics, home health care and services guided by a Mission of caring the Sisters of Providence began over 160 years ago. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.
Job Category: HR Generalist
Req ID: 217951